• Library Full Text Databases for Marketing Articles
• Meta Marketing Sites
• Marketing Plans
• Advertising
• Demographics
• Opinion Polls

  . . . . . . . . see also Sacramento Area Market Research

CSUS Proprietary Databases for Full Text Articles on Marketing Research

Business Source Premier indexes trade publications, journals, and market research reports. Many are accompanied by the FULL TEXT of the articles along with images. See the instructions for Connecting to Library Databases from Off-Campus.

Factiva - an update and expansions of Dow Jones Interactive Factiva gives access to, 1,000+ global and local newspapers, 6,500+ magazines, including industry-specific journals and newsletters, 270+ newswires, including Dow Jones, Reuters and The Associated Press, 160+ Media Programs, with transcripts from BBC, ABC, CBS, NBC and more, 9,000 Web sites in more than 20 languages, and 20,000+ Company Reports. See the instructions for Connecting to Library Databases from Off-Campus.

1. Marketing Virtual Library - http://www.knowthis.com - Managed by Professor Paul Christ this non-commercial site is the first site to go to on the WWW. Links to marketing resources of "Academic interest," Advertising, Careers in Marketing, Marketing Law, Marketing Research, Database Marketing, Direct Marketing, etc.
2. American Marketing Association - http://www.marketingpower.com/ - Articles and content of the AMA's eight major publications. Links to special interest and marketing groups.
3. Marketing Magic - http://www.marketing-magic.biz/resources/ - From the UK, Traynor Kitching and Associates large site includes links to general marketing and internet marketing resources.
4. MarketingProfs.com - "Offering "Marketing Know-How from Professors and Professionals," MarketingProfs.com is unique in the world of marketing Websites in that it focuses on the strategies and tactics that marketing firms use. After a quick free registration, users will have access to MarketingProfs.com's collection of articles, tutorials, and marketing FAQs. Written by a fleet of marketing professors and professionals, these resources are all top-notch -- well-written, insightful, and up-to-date." [EM] The Scout Report
5. Green Book - http://www.greenbook.org/greenbook/search.cfm - Worldwide directory to Marketing Research Companies. Search by criteria, i.e., geographic, industries researched, etc.
6. bizjournals - http://www.bizjournals.com/ - Try this site to keyword search 35 business journals of some of the larger metropolitan areas including Sacramento, San Jose, and San Francisco. Both current and retrospective, this is a good site to find full text articles on public and private companies of regional interest. For instance a search on Kaiser Permanente on January 29, 2003 resulted in 42 articles in the last 30 days.
   
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• SBA Business Marketing Plan

• Advertising World University of Texas - http://advertising.utexas.edu/world/index.asp - Comprehensive listing to advertising links on the World Wide Web.
• Marketing on the Internet - http://iws.ohiolink.edu/moti/ - Sponsored by OhioLink, Marketing on the Internet provides "an overview of the dramatic way that the Internet is impacting all aspects of marketing." The information on this fascinating site is presented in five sections: Market Research, Product, Place, Promotion, and Price. Each section showcases online data that present the effects of the Internet on each of these five elements. By far, the strongest section of this online tutorial is the Market Research section, which contains both statistics and secondary information." The Scout Project [EM]
• American Association of Advertising Agencies (AAAA) - http://www.aaaa.org/ - The national trade organization representing the advertising agency business.
• Advertising Educational Foundation - http://www.aded.org/
• Advertising Age - http://www.adage.com/ - Industry data, calendar of marketing conferences and events, and "Account Action".
• Advertising Law - http://www.arentfox.com/quickGuide/businessLines/advert/advertisingLaw/advertisinglaw.html
• Arbitron - http://www.arbitron.com/cable/ratings_reports_freestudies.htm - Free studies from this collector of radio ratings.

• Demographic Statistics (SSBA -Whitehouse) - URL: www.whitehouse.gov/fsbr/demography.html. This site highlights national demographics of general interest, i.e., housing, income and earnings, education, crime, etc.
• Consumer Expenditure Survey - URL: www.bls.gov/cex/ - The Bureau of Labor Statistics collects information from the nation's households and families on their buying habits (expenditures), income, and characteristics. The strength of the survey is that it allows data users to relate the expenditures and income of consumers to the characteristics of those consumers.
• U.S. Bureau of the Census. Population Division - URL: www.census.gov/ftp/pub/population/www - particularly good for state and county market growth or decline is the link "State and County Quickfacts".
• Electronic Map Library -URL: 130.166.124.2/library.html - Provided by the Department of Geography at California State University, Northridge, the Electronic Map Library site hosts Professor William Bowen's excellent collection of digital atlases. Atlases were available for the entire United States; all of California; Boston; Washington, D.C.; Los Angeles; San Francisco; San Diego; Sacramento; and New York City. Each atlas is based on census data (which is also linked to the site) and is divided into at least four principle topics: Population and Race, Income, Poverty, Adult Educational Attainment. Maps have yet to be undated with 2000 census data.
• Sperling's Best Places - compare any city with any other city in the USA by people, economy, housing, health, crime, education, climate and transportation. Also, available are demographics on school districts and climate profiles.
• Saurage Research - http://www.saurageresearch.com/keyfindings_marketplan.htm Provide free "key findings" newsletter with brief statistics.
• County and City Data Books - URL: fisher.lib.virginia.edu/ccdb - From GeoStat of the University of Virginia. "This resource provides WWW access to the electronic versions of the 1944 -1984, and 1988 - 2000 County and City Data Books. This service provides the opportunity to create custom printouts and/or customized data subsets. ... By converting these files into SPSS files and then merging them into a single file for each year/level, we are able to offer a more flexible and convienent point of access."
• The Right Side - URL: www.easidemographics.com/ - match 12 geographies (zips, cities, counties, msa's, tv markets, etc.) with 12 reports (education; age by sex by race, ethnicity; employment). 1 M pages of census data.

• Gallup - URL: www.gallup.com/ - Includes overnight phone polls, i.e., - August 17, 1998 "Now, thinking about Bill Clinton as a person, do you have a favorable or unfavorable opinion of him." And key Gallup measures along with an archive of key public opinion polls since March of 1966 (use with the FIND feature under EDIT on the browser).
• California Field Poll - URL: field.com/fieldpollonline/subscribers/
• Public Opinion Quarterly URL: www.aapor.org/
• The Polling Report - URL: www.pollingreport.com/ - "Updated whenever a new poll is released, the site provides a daily glimpse into public opinion trends. Users may select from polls grouped in three categories (Politics and Policy, Business/ Economy, or The American Scene)"...Internet Scout Project [MD]
• Polling the Nations - CSUS authentication required.
• National Opinion Research Center (NORC) - URL: www.norc.uchicago.edu/ - Conducts survey research in the public interest for government agencies, educational institutions, private foundations, non-profit organizations, and private corporations.
• Public Agenda - URL: www.publicagenda.org/ - is one place to go to get the results of many, if not all, of the polls taken on issues running the alphabetical gamut from abortion to welfare.

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