Library Research Guide
MGMT 187 - Entrepreneurship

Presented by Anne Bradley, Reference Librarian ~ ~ 916-278-4350
Updated October 30, 2008

Industry Overviews

  • Standard and Poor's Industry Surveys - Ref HG 4921 .S65 - Provides an overview of 52 major industries and includes major competitors.
  • Encyclopedia of American Industries - Ref. HC 102 E53 - Has narrative profiles of major industries. Each report describes industry organization and structure, current conditions, industry leaders, and trends.
  • Encyclopedia of Products & Industries--Manufacturing - Ref HD 9720.5 E53 2008 - Individual products get in-depth analysis including key producers, supply chain, distribution channel, adjacent markets, trends, and target markets.
  • Value Line Research Center
    Presents a concise analysis of a company's financial performance. Fundamental financials are also included. Use the menu on the left hand side to navigate. Click Plus Edition to start your search for a company or industry. HTML document contains both company and industry commentary.

Industry Financials

Ratio sourcebooks contain financial and operating ratios, and composite balance sheet and income statements for specific industries, usually arranged by SIC or NAICS numbers.
  • Dun and Bradstreet Industry Norms and Key Business Ratios. Ref HF 5681 .R25 I525
  • RMA Annual Statement Studies. Ref HF 5681 .R25 R6
  • Almanac of Business and Industrial Financial Ratios. Ref HF 5681 .R25 T68
  • Financial Studies of the Small Business. Ref. HD 2346 .U5 F55a
  • Factiva
    Use the Companies/Markets tab to get a company profile, latest news, and financials.
    Ratios for current year only.

Consumer Demographics

We have publications that have consumer demographics by themes such as age, race, or other quality. These can cover spending habits for very specific goods and services.

  • American Generations : who they are, how they live, what they think - Ref. HC 110 .C6 M545
  • The Millennials : Americans under age 25 - Ref. HQ 796 .M55
  • Best Customers : demographics of consumer demand - Ref. HC 79 .C6 R87
  • Who's Buying Alcoholic Beverages - Ref. HF 5415.32 W4al

    Many Euromonitor publications have an international scope.

  • Consumer International - Ref HC 79 .C6 C636
  • Consumer Asia - Ref HC 411 .C66
  • Consumer Europe - Ref HD 7022 .C68
  • International Marketing Data and Statistics - Ref HA 42 .I56

Sacramento Consumers and Buying Power

  • Lifestyle Market Analyst - Ref HF5415.3 L5 - Provides demographic and lifestyle information.
  • MPA: Market Profile Analysis - Sacramento Ref. HC 108 S12 M55 - Data tool for evaluating existing markets, locations and for proposed sites for stores and businesses. Information is arranged by county, zip code, or census tract.
  • California Retail Survey - Ref HF 5429.4 C2 C3 2002 - Annual of retail sales in all California County and major Cities with comparative rankings such as performance rank, growth persistence, sales rank, % of statewide sales, per capital income rank, etc.
  • Rand California - This database has current demographic data for Sacramento County and for Sacramento MSA. Data included for these years are race, gender, age, immigration, education, health, etc.
  • Counting California - - Take advantage of information collected by California government agencies. Click on Geography to get started.

Local Competitors

  • U.S. Census Bureau - - The US Census Bureau counts businesses as well as people! This is a good way to find businesses in a city, zip code, or county. Use the County Business Patterns and Economic Census to find how many companies are in a particular industry in Sacramento.
  • D&B Million Dollar Database
    This database lists companies with sales greater than $9 million or 180 or more total employees. Search by city, zip code and/or industry. Provides directory information including address, management, number of employees, and estimated sales.
  • LexisNexis Academic
    Provides directory information for small, private companies and detailed information for publicly traded companies. Searchable by a combination of industry, location, public/private, sales and/or number of employees.
  • D&B Regional Business Directory - Ref. HG 4057 C2 D856 - Gives directory information for companies in Northern California. Find companies by industry, geography or name.
  • Reference USA - Access to this database is available at any branch of the Sacramento Public Library or from any computer for Sacramento Public Library cardholders (library card number required for remote database access). Best resource for finding companies in the Sacramento or any other city/county/region in the United States. Search by a combination of industry, location, size, etc.

Research Guides

Business & Economics page also links to Resource Guides for Economics and Business

Database and Article Searching

All databases are accessible from the CSUS Library homepage:

  • Business & Economics page - - Business students should always start here! Links to business databases and research guides.

Business Source Premier
Great for academic journals, market reports, company reports, and SWOT analyses.
Click Industry Profiles to browse/search industry reports.
Click Company Profiles or SWOT Analyses to find company reports.

Indexes and abstracts over 1,500 journals and trade publications in all areas of business and management, many with an international focus.
Use the Advanced Search screen for more search options.

Full text for 10,000 publications which are international in scope including newspapers (US national, US regional, and foreign), trade publications, national business publications, business newsletters, business news wires, and some academic journals.
Type search terms into Free Text box.
Use Region and Industry boxes to narrow your search to a specific geographic area and industry.
Consult Examples for advanced searching techniques.
E.g. Coca-cola same supply chain - Will find articles with both terms in the same paragraph

LexisNexis Academic Universe
Provides company information and news, foreign language newspapers, legal research resources, and accounting professional literature.

Sacramento Business Journal
This online version has daily headlines and some of the week's top stories from the print version. Free registration is required.

General Library Information

Remote Access Instructions -

APA Style Guide -

Citing Electronic Resources -

Journal Locator List - - Use this to find the full-text of an article.


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