Professor Seung Bach, PhD
ENTR 185 - Venture Growth Strategies
Library Research Guide

Presented by Anne Bradley, Reference Librarian ~ ~ 916-278-4350
September 25, 2006

Industry Overviews

  • Standard and Poor's Industry Surveys - Ref HG 4921 .S65 - Provides an overview of 52 major industries and includes major competitors.
  • Encyclopedia of American Industries - Available through Business and Company Resource Center database. Has narrative profiles of major industries. Each report describes industry organization and structure, current conditions, industry leaders, and trends.
  • Value Line Research Center - Lists current company information in one-page summaries along with investment statistics. Value Line lists companies by industry so it is easy to find competing companies. Each section is proceeded by an industry overview.

Industry Financials

Ratio sourcebooks contain financial and operating ratios, and composite balance sheet and income statements for specific industries, usually arranged by SIC or NAICS numbers.
  • Dun and Bradstreet Industry Norms and Key Business Ratios. Ref HF 5681 .R25 I525
  • RMA Annual Statement Studies. Ref HF 5681 .R25 R6
  • Almanac of Business and Industrial Financial Ratios. Ref HF 5681 .R25 T68
  • Financial studies of the small business. Ref. HD 2346 .U5 F55a

Consumer Demographics

We have publications that have consumer demographics by themes such as age, race, or other quality. These can cover spending habits for very specific goods and services.

  • American Generations : who they are, how they live, what they think - Ref. HC 110 .C6 M545
  • The Millennials : Americans under age 25 - Ref. HQ 796 .M55
  • Racial and ethnic diversity : Asians, Blacks, Hispanics, Native Americans, and Whites - Ref. E 184 .A1 .R78
  • Best Customers : demographics of consumer demand - Ref. HC 79 .C6 R87

    Many Euromonitor publications have an international scope.

  • Consumer International - Ref HC 79 .C6 C636
  • Consumer Asia - Ref HC 411 .C66
  • Consumer Europe - Ref HD 7022 .C68
  • International Marketing Data and Statistics - Ref HA 42 .I56

Sacramento Consumers and Buying Power

  • Lifestyle Market Analyst - Ref HF5415.3 L5 - Provides demographic and lifestyle information.
  • MPA: Market Profile Analysis - Sacramento Ref. HC 108 S12 M55 - Data tool for evaluating existing markets, locations and for proposed sites for stores and businesses. Information is arranged by county, zip code, or census tract.
  • California Retail Survey - Ref HF 5429.4 C2 C3 2002 - Annual of retail sales in all California County and major Cities with comparative rankings such as performance rank, growth persistence, sales rank, % of statewide sales, per capital income rank, etc.
  • Rand California - This database has current demographic data for Sacramento County and for Sacramento MSA. Data included for these years are race, gender, age, immigration, education, health, etc.
  • American Factfinder -
    This is the gateway to the different Census projects such as American Community Survey and Population Estimates Program. To find data click "Get data" under each section.

Local Competitors

  • U.S. Census Bureau - - The US Census Bureau counts businesses as well as people! This is a good way to find businesses in a city, zip code, or county.
  • Business and Company Resource Center - Do a Company search to find companies. Searchable by a combination of city, state and/or industry. Provides at least directory information. More extensive information available for publicly traded companies.
  • D&B Million Dollar Database - Database includes contact information and other basic facts for public and large private companies.
  • Reference USA - Access to this database is available at any branch of the Sacramento Public Library or from any computer for Sacramento Public Library cardholders (library card number required for remote database access). Best resource for finding companies in the Sacramento or any other city/county/region in the United States. Search by a combination of industry, location, size, etc.

Local Business News

Sacramento Bee
Search for full-text articles from the Sacramento Bee back to 1986.

Sacramento Business Journal
This online version has daily headlines and some of the week's top stories from the print version. Free registration is required.

Research Guides

Business & Economics page also links to Resource Guides for Economics and Business

Database and Article Searching

All databases are accessible from the CSUS Library homepage:

  • Business & Economics page - - Business students should always start here! Links to business databases and research guides.

Business and Company Resource Center
Brings together in a single database industry overviews, company profiles, company brand information, rankings, investment reports, company histories, chronologies, and periodical articles.
Click Industry to find a profile of your industry.
Click Advanced Search to search for articles on your topic.

Indexes and abstracts over 1,500 journals and trade publications in all areas of business and management, many with an international focus.
Use the Advanced Search screen for more search options.

Full text for 10,000 publications which are international in scope including newspapers (US national, US regional, and foreign), trade publications, national business publications, business newsletters, business news wires, and some academic journals.
Click on the Companies/Markets tab to create a company profile.
Type search terms into Free Text box.
Consult Examples for advanced searching techniques.
E.g. Coca-cola same supply chain - Will find articles with both terms in the same paragraph

LexisNexis Academic Universe
Provides company information and news, foreign language newspapers, legal research resources, and accounting professional literature.
Click on Guided News Search and follow the steps.

InfoTrac: General Business File ASAP
Indexing back to 1982 of 1,800 periodicals (1,200 which are in full text)
Investment Reports on Industries

General Library Information

Remote Access Instructions -

APA Style Guide -

Citing Electronic Resources -

Journal Locator List - - Use this to find the full-text of an article.

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