Ratio sourcebooks contain financial and operating
ratios, and composite balance sheet and income statements for specific
industries, usually arranged by SIC or NAICS numbers.
Dun and Bradstreet Industry Norms and Key
Business Ratios. Ref HF 5681 .R25 I525
RMA Annual Statement Studies.
Ref HF 5681 .R25 R6
Almanac of Business and Industrial Financial
Ratios. Ref HF 5681 .R25 T68
- Financial studies of the small business. Ref. HD
2346 .U5 F55a
We have publications that have consumer demographics by themes
such as age, race, or other quality. These can cover spending habits
for very specific goods and services.
American Generations : who they are,
how they live, what they think - Ref. HC 110 .C6 M545
The Millennials : Americans under age
25 - Ref. HQ 796 .M55
- Racial and ethnic diversity : Asians, Blacks, Hispanics,
Native Americans, and Whites - Ref. E 184 .A1 .R78
- Best Customers : demographics of consumer demand
- Ref. HC 79 .C6 R87
Many Euromonitor publications have an international scope.
- Consumer International - Ref HC 79 .C6
- Consumer Asia - Ref HC 411 .C66
- Consumer Europe - Ref HD 7022 .C68
- International Marketing Data and Statistics
- Ref HA 42 .I56
Sacramento Consumers and Buying Power
- Lifestyle Market Analyst - Ref HF5415.3
L5 - Provides demographic and lifestyle information.
- MPA: Market Profile Analysis -
Sacramento Ref. HC 108 S12 M55 - Data tool for evaluating
existing markets, locations and for proposed sites for stores and
businesses. Information is arranged by county, zip code, or census
- California Retail Survey - Ref HF 5429.4
C2 C3 2002 - Annual of retail sales in all California County and major
Cities with comparative rankings such as performance rank, growth
persistence, sales rank, % of statewide sales, per capital income
California - This database has current demographic data
for Sacramento County and for Sacramento MSA. Data included for these
years are race, gender, age, immigration, education, health, etc.
- American Factfinder - http://factfinder.census.gov/home/saff/main.html?_lang=en
This is the gateway to the different Census projects such as American Community Survey and Population Estimates Program. To find data click "Get data" under each section.
Census Bureau - http://www.census.gov/econ/www/index.html
- The US Census Bureau counts businesses as well as people! This is
a good way to find businesses in a city, zip code, or county.
and Company Resource Center - Do a Company
search to find companies. Searchable by a combination of city, state
and/or industry. Provides at least directory information. More extensive
information available for publicly traded companies.
- D&B Million Dollar Database -
Database includes contact information and other basic facts for public and large private companies.
USA - Access to this database is available at any branch
of the Sacramento Public Library or from any computer
for Sacramento Public Library cardholders (library card number required
for remote database access). Best resource for finding companies in
the Sacramento or any other city/county/region in the United States.
Search by a combination of industry, location, size, etc.
Local Business News
Search for full-text articles from the Sacramento Bee back to 1986.
Business Journal http://www.bizjournals.com/sacramento/
This online version has daily headlines and some of the week's top
stories from the print version. Free registration is required.
& Economics page also links to Resource Guides for Economics
Database and Article Searching
All databases are accessible from the CSUS
Library homepage: http://library.csus.edu
& Economics page
- Business students should always start here! Links to business
databases and research guides.
Business and Company Resource Center
Brings together in a single database industry overviews, company profiles,
company brand information, rankings, investment reports, company histories,
chronologies, and periodical articles.
Click Industry to find a profile of your industry.
Click Advanced Search to search for articles on your
Indexes and abstracts over 1,500 journals and trade publications in
all areas of business and management, many with an international focus.
Use the Advanced Search screen for more search options.
Full text for 10,000 publications which are international in scope
including newspapers (US national, US regional, and foreign), trade
publications, national business publications, business newsletters,
business news wires, and some academic journals.
Click on the Companies/Markets tab to create a company
Type search terms into Free Text box.
Consult Examples for advanced searching techniques.
E.g. Coca-cola same supply chain - Will find articles with both terms
in the same paragraph
LexisNexis Academic Universe
Provides company information and news, foreign language newspapers,
legal research resources, and accounting professional literature.
Click on Guided News Search and follow the steps.
InfoTrac: General Business File ASAP
Indexing back to 1982 of 1,800 periodicals (1,200 which are in full
Investment Reports on Industries
General Library Information
Access Instructions - http://library.csus.edu/content2.asp?pageID=47
Style Guide - http://library.csus.edu/guides/blackmer/APAstyle.htm
Electronic Resources - http://library.csus.edu/guides/bradleya/eography.htm
List - http://digital.lib.csus.edu/sfx/azlist.php - Use this
to find the full-text of an article.